The Open Network (TON) blockchain technology was used to build the advertising platform for the online messaging service Telegram, which has announced its launch.After the ad platform opens to all marketers in March, Telegram channel owners in more than 100 countries will be able to begin earning money for their labor.The creator and CEO of Telegram, Pavel Durov, said on February 28 that channel owners would begin to receive 50% of the total advertising revenue that the platform generates from showing adverts in their channels.Payments on the Telegram Ad Platform will only be made over the TON blockchain, the release states.
“Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels,” Durov said.
Toncoin (TON), which is part of the TON blockchain, increased 13.86% in the 24 hours before it traded at $2.49 at 12:40 PM UTC.In the last week, the token has increased by more than 14%.According to CoinMarketCap, TON is the 15th-largest cryptocurrency with a market valuation of $8.6 billion.Over one trillion views are generated by Telegram broadcast channels each month, yet only about 10% of these views are made possible by Telegram Ads, a privacy-focused advertising solution.The most widely used online messaging app globally is called Telegram; it ranks fourth behind Facebook Messenger, WeChat, and WhatsApp.Based on data from Bankmycell, Telegram has over 196 million daily active users and 800 million monthly active users.
The TON blockchain is becoming more and more popular. With plans to develop blockchain-based games on Telegram, Animoca Brands declared in November 2023 that it would grow to be the biggest validator on the TON network.Yat Siu, chairman of Animoca Brands, acknowledged to Cointelegraph exclusively during the Next Block Expo event in Berlin, Germany, that the validator arrangement included the purchase of an amount of Toncoin that was staked by the company but was not disclosed. Siu disclosed to Cointelegraph.