To equip it with token infrastructure, Near Foundation has teamed with Colombian web3 social network Blumer.According to Blumer CEO Ernesto Ruiz, the company started using the Near Protocol to store the rewards tokens that users receive for seeing advertisements on the network. Users will be able to exchange tokens for other cryptocurrencies or send them to wallets using the Near blockchain, he added.
According to Ruiz, there are already 790,000 members on the platform, with Colombia, Mexico, and Venezuela following Colombia in popularity. members typically receive $7 per month for using Blumer.Users of Blumer can make money off the platform by watching advertisements, selling NFTs, or making cryptocurrency transactions, according to a statement from the Near Foundation.
In Colombia, users could exchange their Blumer tokens for cash at nearby Davivienda banks prior to the company’s agreement with Near, according to Ruiz. Blumer delivered its tokens using its own blockchain infrastructure.