Gresini Racing has launched a fan-driven motorsport sponsorship program in collaboration with MotoGP Guru and SPORTPASS, a division of Animoca Brands. Fans of MotoGP will be able to purchase individual team sponsorship packages for as little as 125 euros thanks to this initiative. Graeme Warring, the founder of WePlay Media, spoke with Cointelegraph about the main obstacle to implementing the fan-accessible MotoGP sponsorship packages.Like anything, selling it is the toughest issue. When you launch something new that has never been done before, it might be difficult to find a product or market fit.” Warring claims that the game company WePlay Media, which created MotoGP Guru, has established the on-the-ground staff and organizational framework required to “put ‘Life’ into IRL experiences.”
By providing sponsorship at a fraction of the typical cost, this product is less likely to become centralized and is accessible to a significantly wider range of users. Warring stated that the fan sponsorship program has the ability to decentralize the ownership of MotoGP teams and allow their audience to be significantly more involved, making it a key discussion point in the cryptocurrency space:The basic idea of this program is decentralization. Rather than the large corporate sponsors controlling the sponsorship market, we are developing around the decentralization thesis, which states that the fans directly own the fan experience.
Warring spoke with Cointelegraph about how decentralization would affect professional sports in the future. Who can predict how this will turn out? See you later. In many other areas, decentralization has helped level the playing field; in professional sports, it very well may do the same.
Sponsorship packages will give fans access to unique events, name placement on the motorcycles and team websites, and VIP Paddock Experiences at the 2024 Grand Prix events. In addition to participating in Zoom calls with team members and exclusive products, fans with a team sponsorship package have the opportunity to win a Ducati Panigale V4S that is utilized by Marc Marquez.