With a new non-fungible token (NFT) loyalty program for their premium spirits company Santo Spirits, chef and TV personality Guy Fieri and Grammy-winning artist Sammy Hagar are inviting tequila lovers to flavortown.Trident3, a Web3 onramp for enterprise clients that is based on the Near Protocol, will be used by the Santo Spirits Club reward program.
A press release states that the club would provide members with tiers of benefits, such as the chance to win an online tequila tasting with Hagar and Fieri as well as physically autographed guitars.One “mystery” NFT will be given to those who join the loyalty program, and one “bonus” NFT will be given to the first 1,000 participants.The program takes place before the company releases its newest Santo Aejo Tequila, and its use of NFTs will be made clear when the spirit goes on sale. Users can allegedly accrue an endless supply of benefits and possibilities for further participation, according to the brand.
According to Santo Spirits CEO and president Dan Butkus, “the new Santo Spirits Club Web3 loyalty program will connect with fans, foster community, and cultivate brand loyalty.”To create one of the most satisfying experiences in the category, we will design this with the support of Sammy and Guy’s worldwide following in mind.
Despite the fact that Hagar has worked in the tequila industry for decades, Santo Spirits is the result of their close friendship.Other major international wine and spirits companies have embraced NFTs lately, fusing tangible products with digital collectibles. Hennessy released two limited-edition cognac bottles through NFT marketplace BlockBar for $226,450 in January 2022, Glenfiddich sold bottles of a $18,000 rare whiskey as NFTs in October 2021, and Budweiser recently acquired the Beer.eth domain name and unveiled a number of NFT collections under its Budverse Web3 arm.