The non-fungible token (NFT) collection from rapper and businessman Snoop Dogg will grow in utility as he goes on tour this summer.The Snoop Dogg Passport Series, according to the website, is comparable to a “tour poster that evolves with each place Snoop stops on tour.”Holders of the NFT will have access to special merchandise, works of art, and experiences from the music legend.The summer tour for Snoop kicks out on July 7 in Vancouver.
The rapper, whose real name is Calvin Broadus Jr., is also announcing Snoop Selects, a selected selection of NFT artwork that will be airdropped to all passport holders, as part of the Passport Series.Snoop Dogg stated in a press release that he has “always been pushing things forward throughout my career.”“With the passport series, I can offer my fans the chance to explore the globe with me, something that has never been done before.I’ve always been a trailblazer, and the future includes digital merchandise.I’m hoping that by demonstrating my approach, other artists will be inspired to create independently.
Together with Web3 platform Transient Labs and talent agency WME, the series was developed.Through Crossmint, an NFT payment processor, or several crypto wallets, you may acquire the passport for around $42 or 0.025 ETH.The chief operating officer of Transient Labs and co-creator of the Snoop Dogg Passport Series is the rapper’s son, Cordell Broadus.Snoop Dogg and his kid have both been actively collecting NFTs and investing in cryptocurrencies over the past few years.
The rapper once made a joke about wanting to make Death Row Record “the first major label in the metaverse.”
In March 2021, the rapper published his debut NFT compilation, A Journey with the Dogg, which contained the song “NFT.”In December 2021, he also started creating the Snoopverse, a virtual society within the metaverse known as The Sandbox.