Ledger, a manufacturer of hardware wallets, said that Coinbase and Ledger are integrating so that Ledger customers can purchase digital assets using Coinbase Pay, the cryptocurrency exchange’s on-ramp.According to a press release obtained by CoinDesk, integrating Coinbase Pay inside the Ledger Live app would help Ledger customers by simplifying the process of receiving cryptocurrency purchases from Coinbase straight into their Ledger hardware wallet, free of further costs.
Although self-custodial ownership of one’s cryptocurrency assets is often asserted by crypto purists, this integration shows that centralized exchanges continue to have influence in an industry that encourages consumers to store their own keys.According to Ian Rogers, chief experience officer at Ledger, this is not the company’s first collaboration with an exchange or cryptocurrency marketplace.In an interview, Rogers mentioned Moonpay, Ramp, and Trasank as other integrations.
“There are 5.3 billion internet users, 5 billion social media users, 500 million crypto owners, and there are on the order of 10 million people in secure self-custody,” said Rogers to CoinDesk in an interview. “That’s a very small number. So for us things like this are about advancing that narrative.”